Developer analytics

Analytics

All times UTC. Developer accounts are excluded.

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Events over time

All matching events per day.

Top events

The six most frequent events in the range.

Players

Active players (fired at least one matching event) and new players (account created) per day.

Monetization

Revenue

Gross and client-reported, at the store's USD list price (before Google's fee and taxes); Google Play Console stays the source for payouts. The event filter does not apply to revenue.

Revenue

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Purchases

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Paying players

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New payers

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Conversion

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Revenue per active player / day

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Revenue per payer

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Days to first purchase

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Revenue over time

USD per day.

New payers

Players whose first purchase happened in each day (free to paid).

Revenue by source

The screen where the purchase was started. Conversion = players who completed a purchase ÷ players who started one there.

Source	Revenue	Purchases	Payers	Players started	Players completed	Conversion	Attempts	Failed	Top failure

Revenue by product

Product	Revenue	Share	Purchases	Payers

Purchase types

Type	Revenue	Share	Purchases

Failed purchases

Reason	Attempts	Share

Revenue per player by signup cohort

Average revenue per player in the first N days after signup (lifetime value). Blank until those days have passed.

Event stats

Compared with the previous period of the same length ().

Event	Count	Share	Unique players	Per player	Previous	Change

Countries

Country is resolved once per player from the signup IP.

Country	Active players	New players	Events	Payers	Revenue

Retention

Share of each signup cohort active exactly N days later. Blank until day N has passed. Event filter does not apply.